Finance AI Demand by Country
This report ranks countries by search interest in AI for finance, across seven groups of searches such as AI for accounting and AI agents for finance.
Over the last few months, we’ve been collecting a lot of data on how finance teams are using and searching for AI. We looked at Google search data, ChatGPT usage trends, ChatFin’s proprietary data, and our own research across finance teams.
Put side by side, the data showed patterns worth sharing, so we are starting a series on how AI adoption is changing across finance.
41.8% of finance AI demand comes from the US, down from 55.7% a year earlier
Share of estimated world demand for finance AI, last twelve months against the twelve before.
The United States still holds the largest share, ahead of India at 9.4% and South Korea at 7.5%. India’s share fell from 15.9% to 9.4%, while South Korea’s rose from 1.1% to 7.5%. The six largest countries together account for 69.5% of estimated demand.
Share of world demand by country
Top US states by finance AI search interest
Rescaled so the highest state scores 99. Wyoming is left out because its score is five times that of any other state.
Finance AI search interest has risen since January 2022
On this index, where 100 is the highest month, 2024 averaged 2.9 and 2025 averaged 25.7. The last twelve months averaged 60.2, about four times the twelve before.
77% of searches use “AI for”
Share of finance searches by phrasing.
Of every 100 finance searches, 77 use “AI for”. “ChatGPT for” takes 10, “Claude for” 7, and “AI agents for” and “Copilot for” 3 each.
Europe’s share more than doubled, from 7.9% to 17.0%
The Americas fell from 58.4% to 47.3%, and Asia rose from 29.8% to 33.8%. In Europe, Germany went from 0.8% to 3.6% of world demand, the Netherlands from 0.5% to 2.0% and the United Kingdom from 2.8% to 3.7%. In Asia, South Korea reached 7.5% and Japan 3.4%.
South Korea and Singapore search for finance AI the most
South Korea scores 100 and Singapore 95.9, against 43.0 for the United States.
More reports from this research will be published here.